Leaders and teams developed faster
Clearer direction, stronger ownership, and more confidence in role.
Case
Strengthening leadership and culture at Rituals as the business scaled across 33 countries
Rituals grew from a niche concept into a global wellbeing brand with 1,000+ stores. To scale that growth without losing what makes Rituals Rituals, they built a learning culture that strengthens leadership, focus, and ownership across markets.
Results
A shared language took hold across markets
Feedback, prioritization, and trust became daily practice.
Culture was actively anchored while scaling
Rituals’ entrepreneurial spirit and values were translated into everyday behavior.
Internal capability scaled
Internal facilitators helped sustain programs with local ownership.
About Shurgard
Rituals is an international wellbeing brand with a mission to bring meaning to everyday moments. The company operates 1,000+ stores in 33 countries and continues to grow rapidly, powered by a culture of purpose, entrepreneurship, and personal development.
Industry
Retail, Wellbeing and Lifestyle
Employees
10,000+
Footprint
33 countries, 1,000+ stores
A quick look inside the learning journey
A short impression from one of Rituals’ celebration ceremonies.
The Challenge
Rapid expansion raised the bar for leadership and cultural consistency. Teams grew quickly, young professionals stepped into leadership roles earlier, and the organization became more international.
Rituals wanted to preserve its unique entrepreneurial spirit, and strengthen it at the same time. The question wasn’t whether learning mattered. It was how to build a learning culture that scales, fits the identity of the organization, and helps people grow in a dynamic, international environment.
Our Approach
The goal was clear: build leadership strength and cultural consistency at scale, without turning learning into a one-off training moment.
Build a scalable learning ecosystem
Rituals adopted the FranklinCovey All Access Pass as a dynamic learning environment that evolves with the organization’s needs and supports learning journeys across themes and roles.
Create learning tracks that fit the Rituals identity
Modular programs were tailored into internal learning tracks, covering topics such as productivity, leadership, inclusion, feedback, leading change, and The 7 Habits of Highly Effective People. The focus stayed practical: tools people actually use on the job.
Develop retail leaders across multiple countries
Shop and Area Managers across more than 14 countries followed multi-module leadership journeys spread over time, supporting real behavior change instead of event-based learning.
Scale ownership through internal facilitators
Rituals certified internal facilitators to deliver and sustain programs independently, ensuring continuity and cultural fit across markets.
The Results
Faster development with clearer direction
Employees and leaders grew faster and more intentionally, supported by consistent tools and language.
Daily practice of feedback, prioritization, and trust
Effective behaviors became recognizable and repeatable across teams and markets.
Culture anchored while scaling internationally
Rituals’ entrepreneurial spirit and values were translated into practical behaviors in everyday work.
Internal capability scaled
Certified facilitators enabled Rituals to scale programs sustainably, with local ownership and consistent quality.
Scaling fast and want your culture to grow with it?
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